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Tara Fela-Durotoye
Nigerian beauty entrepreneur and lawyer
Tara Fela-Durotoye (born 6 March 1977)[1] is a Nigerian beauty entrepreneur and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.[2]
She is the founder and CEO of House of Tara International[3] and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.
As at 2019, her brand House of Tara, had 270 products, 23 stores, 14 beauty schools and 10,000 representatives all around Africa.[4]
In 2007, Tara Fela-Durotoye was awarded the Africa SMME Award and the Entrepreneur award in South Africa[5] and in 2013, Forbes listed her as one 20 Young Power Women In Africa.[6] In 2020, the magazine Forbes listed her among "Africa's 50 Most Powerful Women".[7]
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